Merchants of Culture: The Publishing Business in the Twenty-First Century by John B. Thompson

Author:John B. Thompson [Thompson, John B.]
Language: eng
Format: epub
Tags: Business & Economics, Corporate & Business History, Industries, Language Arts & Disciplines, Media & Communications, Non-Fiction, Publishing
ISBN: 9781101576984
Google: 7DMSIDUmBnUC
Publisher: Penguin Publishing Group
Published: 2012-03-26T23:00:00+00:00

1 Nassim Nicholas Taleb, The Black Swan: The Impact of the Highly Improbable (New York: Random House, 2007).

2 See Richard E. Caves, Creative Industries: Contracts between Art and Commerce (Cambridge, Mass.: Harvard University Press, 2000), p. 3 and passim.

3 I borrow this term from J. L. Austin, How To Do Things With Words, 2nd edn, ed. J. O. Urmson and Marina Sbisà (Oxford: Oxford University Press, 1976). A performative utterance is one in which ‘the issuing of the utterance is the performing of an action – it is not normally thought of as just saying something’ (pp. 6–7).

4 Greco, Rodriguez and Wharton give a slightly different account of the breakdown between success and failure on the frontlist of trade publishing: ‘Our research indicates that 7 out of every 10 frontlist hardbound books fail financially (i.e. they do not earn enough to cover the author’s advance and other editorial, marketing, and overhead costs), 2 books break even, and 1 is a hit’ (The Culture and Commerce of Publishing, p. 30).

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